Do You Really Need An Electronic Press Kit?

If you want to promote your music or get important info to festivals, venues, and journalists, then having a solid electronic press kit, or EPK, is essential. Here we look at exactly what an EPK is, and what you need to include in yours to make it as effective as…

5 Email Marketing Metrics You Need To Be Aware Of

Email newsletters might seem antiquated to some, but they continue to have incredible value, particularly when it comes to reaching interested fans. Whether you’re just starting out with email newsletters, or have been doing them for awhile, here are the five most important metrics when it comes to email marketing….

Sony Music Launches New Children’s Label Magic Star

Sony Music UK has launched a new children’s entertainment label called Magic Star. Led by former NBC Universal executive Will Speer, the company’s will be to sign and develop artists and branded projects to family entertainment audiences, in addition to working with other Sony companies and their artist rosters. Speer,…

How Are Musicians Utilizing Facebook Groups?

Despite being an impressive marketing tool, artists all too often dismiss Facebook Groups as unnecessary. Here we hear from four artists about their success using Facebook groups as a way to meaningfully connect with fans online. ______________________ Guest post by Randi Zimmerman of the Symphonic Blog All too often, artists…

Government Regulations, Frozen Mechanicals ant the Importance of Advocacy

Chris Castle breaks down in detail just how harmful the regulations imposed by the government surrounding mechanical license royalty rates are, and the value of advocacy in righting the ship to create a more balanced industry. _____________________________ Guest post by Chris Castle of Music Technology Policy There is a certain…

Funding You Music Career Through Grants

For working musicians today, it’s more important than ever to diversify your revenue streams. One avenue musicians can explore to help fund their careers is through grants. If grants are available in your country/region, they can play an important role in helping to finance your music career. What are music…

Labels Now Able To Pay Spotify To Promote Their Music

Spotify users may already be familiar with ‘Music For You’ notifications which sometimes pop up on the platform and now, in a new test run by Spotify, those notifications are for sale, allowing artists to promote directly to listeners without a need for third-party applications. _______________________________ Guest post by James…

When To Book Gigs: The Ultimate Artist’s Guide

As with so many things, timing is everything in the music business, and while many artists may spend countless hours perfecting their pitch to venues, no amount of preparations is enough if you make your booking inquiries at the wrong time. Here, we look at the ‘when’ side of booking…

Spotify [SPOT] Stock Surges 16.17%

Spotify [SPOT] stock surged $19.15 or 16.17% closing at $140.20 on Monday after the streamer reported strong user growth and a surprise profit. The stock retreated just 1% in early trading on Tuesday. MORE: Spotify Passes 113M Paid Subscribers As Average Revenue Per User Decline Continues

Why You Need To Sit On Your Tracks Before Sending Them Out

Once you’ve invested your time and energy into cooking up the perfect track, your natural inclination may likely be to get it into the ears of your listeners as soon as possible. Unfortunately, this is precisely the wrong thing to do. Your chances of success are far greater if you…

Eleven Seven Rebrands As Better Noise Music

Eleven Seven Label Group (E7LG) has rebranded as Better Noise Music. The move has also triggered the consolidation of E7LG’s other imprints – the alt-leaning Five Seven Music and hard rock flagship Eleven Seven – under the Better Noise Music umbrella. Founded by Allen Kovac in 2006, the rock-centric label…

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