Los Angeles-based emcee GIN recently dropped the visual to her track LIVE IT UP [LA DOLCE VITA], taken off her recent album LA DOLCE VITA
GIN’s newest single/visual ‘Live It Up’ is off her newest album ‘La Dolce Vita‘. The video was filmed in Istanbul, Turkey by Mesut Yagci. The video follows GIN throughout the Kadicoy Moda neighborhood giving an authentic feel of the Asia side of Istanbul. GIN’s ‘Live It Up’ is over an Amapiano beat mixed lyrics and Hip Hop style encouraging viewers to make the most of living. Street graffiti and Turkish cats decorate the scenes as well as the words,
‘Zika Za Za Za’,
which is the catchy hook of the song.
This is her third video from her independently released album ‘La Dolce Vita’ which is an Italian quote that translates to ‘Sweet Life’ in English. GIN is set to release a few more videos to complete visuals for ‘La Dolce Vita’ and plans to tour in 2024.
GIN was born and raised in Los Angeles, California, and has built a growing international fanbase in Africa, the United Arab Emirates, and East Europe. GIN’s music caters to a global audience and ‘La Dolce Vita’ is a mixture of Amapiano and Hip Hop. GIN is one of the first American female artists to embrace this style. This is her fourth independent album which is the follow-up to her previous album ‘Birds of Feather‘.
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