Being in a new band can be new and exciting. But once the honeymoon phase is over you are left to get down to the real work of making your band last. Coming up with a strategy may be one of the hardest things you will ever have to do, but without it you could be going in circles going nowhere fast. In today’s article, Joey Santos shares some common myths new bands have and how to overcome them.
The first step you should take is actually make a great product that is worth promoting. Use great resources to record the best music you can. From there, the possibilities are endless when promoting your band. Make sure you spend your resources wisely when it comes to publicity and recording. Be adaptable to an ever-changing digital landscape and never be afraid to do things differently. For more tips, check out Joey Santos’ article on MusicThinkTank.com.
“It’s cool to make music that you really like, and especially satisfying if it’s totally leftfield and like nothing you’ve heard on the radio or on Spotify. There’s nothing wrong with that. Just don’t expect people to listen to it, and don’t throw a fit because no one wants to take time out to listen to what you’ve made. Don’t blame mainstream media, radio, or even YouTube because no one goes to your shows. Your music is your responsibility: If no one’s listening to you, there’s a 99% chance that it’s your fault.”