Here’s Uber’s weird new way of recruiting drivers – Fortune

Here's Uber's weird new way of recruiting drivers
It's the latest effort in a push for more drivers that's already included rallies, advertisements, and word of mouth. Uber has a new weapon in its ongoing effort to recruit more drivers: a video game. The ride-sharing platform will launch UberDRIVE, a mobile …
Uber Tries Mobile Game to Improve Navigation and Recruit DriversWall Street Journal (blog)

Bits | Uber Releases Mobile Video Game to Recruit DriversNew York Times (blog)
Uber made an iPhone game to help recruit new driversThe Verge
Cult of Mac –SFist –iClarified
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