IAB Survey Says Yes, (Some) People Watch Longer Videos On Their Smartphones – TechCrunch


TechCrunch
IAB Survey Says Yes, (Some) People Watch Longer Videos On Their Smartphones
TechCrunch
There's a new survey commissioned by the Interactive Advertising Bureau that examines mobile video consumption across the globe. Not surprisingly, many respondents said that they're watching more video on mobile devices than they were a year ago, …
IAB Takes Over Open Video Viewability Initiative, The 'Standard Before The AdExchanger


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