It’s been a rocky month for Tidal, but Jay Z & Company seem to be pushing past the controversies. Tops execs are having smarter interactions with the press and industry, as well as, working to improve Tidal to make it more artist and user friendly.
Tidal today announced the launch of a desktop application in beta, an updated user interface in the US, student pricing and a Ticketmaster partnership that adds ticketing to the subscription music and video platform.
The moves come just days ahead of next week’s anticipated launch of Apple’s streaming music offering, as well as, a stream of upgrades and promotions from competitors like Rhapsody, Rdio, Spotify and Deezer.
The Ticketmaster deal adds tour dates and ticketing to Tidal, including exclusive ticket giveaways, pre-sales and discounts. At launch, ticketing is on the U.S. only with other territories to be added.
Previously mobile-only, the new Tidal beta desktop player is compatible with both Windows. It adds gapless play, support for media keys and sound output management. It also detects and supports audio sources including Mac Airplay and Digital Audio Converters (DAC).
On its mobile platform. Tidal has updated it design and functionality including improved search, the addition of an offline mode and personalization options. These updates are a part of a series of platform improvements designed to make it easier to discover and consume music.
In the coming weeks, users with a valid .edu email address will be eligible for a 50% discount on Tidal’s $9.99 and $19,99 tiers.
Tidal is currently available in 44 countries with a catalog of 30 million songs and 75,000 videos.