We live in a world where everything is shared in real time. For musicians trying to get their name out there, most people today would say to start their promotion across social media networks. While this is a great (and necessary) start, have we forgotten to also do the basics of promotion? Have we neglected the small practices that are tried and true to get exposure even in the age where we are all so wired? Paina B seems to think so, and shares in this article a few ways to get back to the basics in promoting your music.
While social media a great tool, there is nothing better than having a special and personal connection with your fans. This means doing many live events and appearances. Find places where your fans frequent and make a surprise appearance. Play for a few talent showcases to get exposure to a new set of fans. Do not forget that there is a real world where people are just as eager to hear new bands and become their newest fans. To check out Paina’s article, check it out on MusicThinkTank.com.
“You can’t rely solely on social media to be successful at building your brand, although it is necessary in the process. You want to get in front of an audience as much as possible. Show that not only can you deliver on an mp3; you can deliver a grand performance. Allow the listeners to introduce their followers to
your music by tweeting, posting pics/videos of your performance.”