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Facebook Announces Full Spotify, Apple Music Messenger Integration At F8 Conference

Facebook-music“Music will play a much larger roll in messenger this year,” promised Facebook’s head of the Messenger platform David Marcus on stage Tuesday during Facebook’s F8 developer conference.

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Apple-music-vs-spotify_thumb800Spotify is now full integrated into the Facebook Messenger app, the social media giant announced on Tuesday.  Full Apple Music Messenger integration will follow “soon.”

When enabled, users can play a song within Messenger without leaving the app or chat. Users with subscriptions will be able to play the full song, while non-subscribers will get a 30 second preview.

Earlier in the day, we learned that Spotify was launching a Facebook Messenger bot that lets friends share music within chats. The bot includes search, recommendations, sharing a 30 second song clip within Messenger, or launching Spotify to hear the full song.

With Facebook ramping up hiring in its music department, exactly what music’s “larger roll” in Messenger and on Facebook actually appears to still be a work in progress.

MORE: Spotify Is Launching A Facebook Messenger Bot For Music Discovery And Sharing