Online listening in March continued to grow, with Average Active Sessions (AAS) up by more than 41% compared to March 2014. Mobile listening also rose, representing 73.7% of all audio streaming, according to the latest Webcast Metrics.
“Mobile listening is a huge contributor to online growth this year,” said Rob Favre, General Manager and Chief Compliance Officer, Webcast Metrics. “We continue to see desktop listening decline, with a 5.7% drop in the first quarter of this year as compared to Q1 of 2014.”
Recently, Greg Gutfeld slammed the media for their concerns that lifting the embargo would ruin the communist nation’s charm
Gutfield went against those who have tried to recast Cuba’s past pain as something that is charming. He remarked that CNN‘s James Williams and Daisy Carrington have advised tourists to visit the country before its decaying infrastructure disappears.
One of his quotes below,
“And so instead, they look at awful buildings and think, ‘What a great picture for my wall!’ They see chipped paint peeling from rancid hotels and think, ‘Character! I can’t wait to tell my friends in New York how authentic this is. Maybe I’ll get married here!’ They don’t see the abject poverty of those working in these conditions or the pain communism caused or the tyrants responsible — yes, the very dictators that the American left so admired, who kept this suffering alive as they hoarded the good stuff for themselves.”
Not many have the luxury of being full-time musicians with no other commitments. Typically, musicians juggle a career, school, day job, family, or a combination of the four. Unfortunately, they’re often a bit too busy to put the hours that they want into music. Or, on the flipside, music is just a fun hobby or, hey, maybe they’re just lazy.
Whatever your own personal timing conflicts may be, below are some hacks that you can use to ensure you’re still promoting your music without interrupting your daily routine.
This does come with a disclaimer though: dedicate one afternoon, evening, or even a few hours to these hacks. Yes, I get it, you’re busy – but if you carve out just a little time for these four things, you’ll be all set.
1. Schedule your posts
This is a very standard practice, and one that every marketing professional – music-related or not – would recommend. By using a social media scheduler such as Hootsuite or Buffer, you’ll be able toschedule your posts out in advance, without having to log in and tweet or post every day.
All you need to dedicate for this is an hour or two one day a week. This means you can go ahead and get that show you’re planning or song you want to release on the calendar.
Let’s say you took a great shot or had a great photo sent to you of your performance. However, you’re a bit too busy to import it to your computer and then run it through Photoshop for touch-ups. One tool I use for on-the-go photo edits is Snapseed. The app allows you to do some photoshopping on your images right from your phone before you upload them onto your social media outlets.
Similarly, for social media content, let’s say you find a cool article and don’t have the time to copy the link and then throw it into your scheduler. There are plenty of browser tools, such as Twitter for Chrome and Share This, that allow you to quickly share articles on your social media outlets without leaving your article.
3. Get on community calendars
Okay, so you have your posts scheduled in Hootsuite (or whichever program you choose) promoting your show. You did that weeks ago, so now, let’s ensure you’re getting some publicity. If you don’t have the time or will to get out there and make some media lists, write a press release, and do follow-ups, go and find some community calendars to list your event on. Typically these are online calendars that are found in local magazines, newspapers, and entertainment websites. These are great outlets and are typically what music fans and writers use to find new music.
4. Pay somebody
This is the hack of all hacks, really. If you’re too busy or too lazy to market your work, simply pay someone else to do it. Plenty of freelance websites exist, such as Elance, oDesk, and Outsource, where you can hire affordable and reliable freelancers for projects. It could be a one-time design job, a small PR gig, or even something more intricate like building a website. There’s also a great database of publicists, writers, designers, and marketing folks (like me) who write here at Sonicbids and also work as consultants. If your budget is exceptionally small, check out a site like Fiverr, which will help you stay within your budget but still get results.
Don’t stop there – keep learning how to make your musician life easier with these articles:
As a music marketing strategist, Tyler Allen works with an extensive array of artists, labels, music tech, and music retail entities. Tyler began his music industry career with Sony Music Entertainment and RED Distribution, as well as the advertising industry. He is dedicated to giving veteran artists the tools to preserve their legacy, and new artists the tools to begin theirs (as well as everything in between). Learn more at wtylerconsulting.com. He also offers strategy and artist packages for DIY and indie artists on a budget, here.
Graf writers and artists invaded the Planet Brooklyn last week for the Invasion of the Stickers show
The “HELLO MY NAME IS…” sticker gallery was held last week in Brooklyn and brought out the best of the best in the graff/aerosol art world.
Presented by the Invasion Of The Stickers movement, art created on the otherwise common event stickers were displayed in the gallery while numerous artists put on live, impromptu shows and exchanged their own stickers among each other. Check out a few images below from the gallery:
After the celebration of another successful Air Max day, Nike unveils the 2015 iteration of the classic Nike silhouette.
Featuring a clean, white and black canvas, the Air Max 2015 features an engineered mesh knitted upper with Nike’s innovative Flywire technology on the shoelace area of the sneaker. The Air Max 2015 includes added support on the heel panel and a midsole featuring a full-length Air unit. Hits of grey and black round off the sneaker on the Swoosh branding and tongue of the shoe, while an icy outsole finished off the Air Max 2015 look.
The new Air Max 2015 in white and black will be sold for $190 and is now available at select Nike boutiques and Kith NYC.
Baltimore native and NBA superstar Carmelo Anthony pleads with looters
It’s on the news 24/7, radio all day and night and currently the talk of the town throughout America, Baltimore is going through chaos following the funeral of Freddie Gray. Freddie Gray, 25, was a black man who suffered spinal cord injuries while in custody of Baltimore police and later died after being apprehended by police.There are still no answers and the case is still under investigation which sparked chaos-filled mayhem in the city of Baltimore. Baltimore City is dealing with looters and property damage reminiscent of the 1968 riots which were sparked by the assassination of Martin Luther King Jr. B More native and NBA superstar Carmelo Anthony decided to speak out via his instagram and plead with looters in his city to stop the mayhem. Check out what he said below.
We all want Justice. And our city will get the answers we are looking for. My deepest sympathy goes out to the GRAY Family. To see my city in a State of Emergency is just shocking. We need to protect our city, not destroy it. What happens when we get the answers that we want, and the media attention is not there anymore? We go back to being the same ol Baltimore City again. If not yourself, then Think about the youth. How this will impact them. Let’s build our city up not tear it down. Although, we want justice, let’s look at the real issues at hand. For example, When was the last school built in Baltimore? That’s just one example. I know my community is fed up. I’m all about fighting for what we believe in. The anger, the resentment, the neglect that our community feels right now, will not change over night. Continue, fighting for what you believe in. But remember, it takes no time to destroy something. But, it can take forever to build it back up. Peace7. #Thisonehitshome #BeMore #LetsNotFallForTheTrap “Please Understand What State Of Emergency Mean”(Destroy and Conquer)#StayMe7o
Hopefully the young kids and community can understand how powerful this message is but more importantly, can understand that looting and burning down their own community and surrounding communities is not the answer. #PrayForBaltimore
Let’s all pray for Baltimore, stay locked to @Source for news and everything relating to the crisis. –@AndrewSomuah
What do all successful YouTubers have in common?They create great videos. But beyond that, smart video creators are using some of YouTube’s tools and features to harness the power of those videos and their intended viewers. Is your channel optimized?
Here’s a simple checklist you can reference to make sure you’re doing everything you can to boost views, build a loyal audience, and earn more money through YouTube.
A quick-start to optimizing your YouTube channel
1. Choose your channel name — The channel name is different from your channel URL, so this name CAN be edited. But it’s best to pick a name and stick with it for consistent channel branding. Choose something that is short and memorable (like your band or artist name), and that also lets viewers know what to expect from your channel. Go here https://www.youtube.com/account and clik to edit on Google+.
2. Choose your channel icon — Upload a square, high-res (800×800) image that is recognizable and looks great when displayed at smaller resolutions (so use text sparingly). This image will be your channel’s icon throughout all of YouTube. If your channel is linked to G+, you can use an image you’ve previously uploaded to your G+ account. You can access this from your YouTube account page.
3. Upload your channel art — Channel art is the banner/header that appears towards the top of your channel when viewed on a desktop. Upload a large image (2560×1440) with the most important visual elements located in the inner 1546×423 area (so they’ll still appear when the image is scaled for mobile and tablet). See the image below for various display dimensions.
Make sure your channel art reflects your personality and doesn’t just come off as some kind of boring brand logo. Check out YouTube’s channel art tips and template here.
4. Write a channel description — Move your cursor to the top right of the channel art section, and click “edit links.” Be sure to highlight the most important content you create, use relevant keywords, and include your upload schedule to set expectations for your audience.
5. Add website and social media links to the About tab — Corresponding icons will be displayed as overlays on your channel art. Include links to your official website, store or product page, social accounts, newsletter signup form, or promotional campaign pages.
6. Set “Featured Channels” — On the right hand side of your channel, you’ll see the “Featured Channels” header. Add any related or similar channels, including channels for other creative projects you’re involved in, your record label, etc.
7. Enable browse view and discussion — In the section of your YouTube channel homepage that contains the channel name and tab names, hover your cursor in the right-hand corner until the pencil icon appears. Click “edit channel navigation” and then enable both the browse view and discussion settings.
8. Select or upload a channel trailer — Once the browse view has been enabled, select a channel trailer video for your channel. A Channel trailer is a short video that will autoplay whenever an unsubscribed viewer visits your channel, so here’s your opportunity to get them hooked!
Your trailer should be informative and fit the overall vibe of your channel (oh, and did we mention it should be brief?). Also, you should ask viewers to subscribe. The trailer will automatically display a card at the end of the video giving viewers an easy way to subscribe.
9. Add sections to organize your channel — Sections are a great way to organize videos (by theme, style, series, genre, etc.) and give viewers an easy way to explore your content from the Home/Browse page. Sections can consist of videos, playlists, or channels, and can include your own videos as well as content uploaded by other YouTube users.
For most viewers, only your top section will be visible without scrolling — so make sure your most important videos are included in the section at the top of your channel page. Also, because sections can contain content from other channels, you have a great opportunity to cross-promote with other artists and curate an interesting viewing experience for your audience. To add a section, just click the “Add a Section” button from the bottom of your channel home page.
10. Customize your channel URL — YouTube.com/MyName is a lot easier to remember than YouTube.com/GigglyWiggly123CuzItWasMyEmailAddressBackIn2007, right? For information on how to customize your channel URL, click HERE.
Your channel must be at least 30 days old, have 500 subscribers, channel art, and a channel icon to access this feature.
Optimizing your YouTube channel with advanced features
12. Select your default video category — Go to http://www.youtube.com/account_defaults and change the category to the one that most closely reflects your type of channel, such as “music.” You can always change these manually for each video once that video has been uploaded.
13. Compose a default footer for your video descriptions — Add links to your website and social media accounts as a standard footer in your default video description field. It’ll save you lots of extra typing later on. To do so, go tohttp://www.youtube.com/account_defaults. Again, you can always change these manually once a video is uploaded.
14. Add tags that will apply to most of your videos — Tags help people find your video when searching on YouTube. Proper tagging can help increase monetization of your videos. Some suggested tags would include your artist name, any common misspellings, and popular keywords associated with your genre. Make sure tags with more than one word are enclosed in quotations, and don’t use commas. Avoid overly generic tags or tags that are not relevant to your video. Create your default tags here http://www.youtube.com/account_defaults.
15. Grow your fanbase with Channel Ad, aka Fan Finder — With Fan Finder, YouTube will display your channel ad to viewers (as a skippable TrueView ad) at no cost to you — giving fans of other channels the chance to discover your videos!
16. Feature a video or playlist with Featured Content (formerly know as “InVideo programming”) — This feature allows you to highlight your most relevant content as an Annotation that appears when viewers watch your videos. To select content for InVideo programming, go to https://www.youtube.com/featured_content.
17. Add your logo as a watermark — This is another great branding opportunity, as your logo will appear in the lower right corner of your videos as a clickable link leading back to your channel page. To upload your logo, go tohttps://www.youtube.com/branding. The image for the watermark should be a PNG or GIF file (1MB max) and ideally have a transparent background.
18. Add keywords for your channel – Many of these keywords will be the same or similar to your default video tags. That’s ok. Use words that best describe the kind of content you are uploading to YouTube. To add keywords for your channel, go to https://www.youtube.com/advanced_settings.
19. Tell YouTube about your associated website — What’s your official website? You can help YouTube improve the quality of their search results by entering in that URL at https://www.youtube.com/advanced_settings.
Warning: it helps to have some familiarity with Google’s Webmaster tool. If you’re kinda new to all this stuff, associating your official website with your YouTube channel can be a little frustrating. But it’s worth it. So keep trying, or just find an expert and ask for help.
21. Include your Google Analytics property tracking ID — If you’re already using Analytics, you can dive deeper into traffic stats by entering your Analytics ID into your YouTube account athttps://www.youtube.com/advanced_settings.
25. Create your own compelling video thumbnail – The thumbnail is a quick snapshot that will represent your video on YouTube. In order to attract the most viewers, the thumbnail should be eye-catching. If your channel has been verified and is in good standing, you can (and should) upload your own custom image to make sure the thumbnail is as intriguing/exciting as possible. To upload your own custom thumbnail, click the “edit” button for the corresponding video in the Video Manager section of your account.
According to YouTube’s guidelines, your custom thumbnail should:
* Have a resolution of 1280×720 (with minimum width of 640 pixels).
* Be uploaded in image formats such as .JPG, .GIF, .BMP, or .PNG.
* Remain under the 2MB limit.
* Try to use a 16:9 aspect ratio as it’s the most used in YouTube players and previews.
Alright, now that your channel is all spiffed up, you’re ready to get back to producing more awesome videos, and we can’t wait to see them. Feel free to leave links to your best music videos in the comments below.