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London’s Cab Drivers Used Undercover Detectives To Spy On Uber

black cab

London’s black cab drivers paid private detectives to pose as Uber customers in order to dig dirt on the company.

The revelation is part of a massive court case between the London Taxi Driver Association (LTDA) and the divisive taxi booking app, the Evening Standard reports

In the case, the LTDA launched a private prosecution against UberBlack cab drivers, who have long dominated London’s streets, are angry about the rise of San Francisco-based Uber, which is undercutting traditional services by up to 50%. 

The LTDA claims Uber’s fare calculator is basically a taxi metre, and that taxi metres are only legal in licensed black cabs, the Standard explains. The High Court said is set to rule one way or another on the issue.

In the meantime, The Sunday Times reports the taxi association has enlisted undercover investigators to spy on Uber and see how its drivers pick up passengers and work out fares. Steve McNamara, the general secretary of the LTDA, told The Sunday Times: “In order to prosecute them we obviously had to get evidence and ride in the cars and private detectives and all of that.” 

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BT confirms it’s in talks to buy O2 UK

BT has confirmed that its in talks to buy O2 UK, Telefonica’s UK mobile network. The deal would take the company full circle since O2 began life in 1985 as Cellnet, a joint venture between BT and Securicor. BT told The Wall Street Journal: “All discussions are at a highly preliminary stage and there can be no certainty that any transaction will occur.” BT struck a deal with EE last year to use the latter’s 4G network. ➤ BT [via The Wall Street Journal]

The 10 Things You Need To Know In Advertising Today

Google Glass 6

Good morning. Get your week off to a flying start by getting up to date with all the important advertising stories.

1. Coca-Cola has become the first major World Cup sponsor to publicly criticize FIFA over the handling of its corruption investigation into the winning bids for the 2018 and 2022 tournaments. The drinks company said the current situation — which has seen the report’s author accuse FIFA of misrepresenting its findings — “disappointing.”

2. Google has revealed how it plans to use the new huge Times Square billboard as it becomes the mega screen’s inaugural advertiser today. Passers-by will be able to use an app to create their own mini Android characters to play with on the screen.

3. Apple finally confirmed late last week that its iAd advertising platform is venturing into programmatic for the first time, via a post on its news site. Business Insider had broken the news that Rubicon Project was to be one of iAd’s automated partners last week.

4. Snapchat has rolled out a second new ad format, AdAge reports. Samsung became the first to sponsor an “Our Story” feed, which works a bit like Twitter hashtags around events, during the American Music Awards on Sunday.

5. GamerGate supporters are now trying to hurt tech website Gawker’s ad revenue by approaching the ad tech companies it uses, according to Digiday. A GamerGate subreddit contains a lengthy tutorial, urging supports to petition Gawker’s ad tech partners including Criteo and Datalogix to stop working with the website. Gawker became a primary target of GamerGate’s boycott last month after one of its writers, Sam Biddle,  tweeted that GamerGate “nerds” deserve to be “constantly shamed and degraded into submission.”

6. Apple is to donate a portion of sales at its retail and online stores on two of the biggest shopping days of the year as part of a campaign for World AIDS Day. Apple has partnered with AIDS charity (Red) for its fundraising effort on Black Friday and Cyber Monday next month. The campaign will also see the launch of a special section of the App Store, called Apps for (Red), which will offer 25 apps and exclusive content.

7. The European parliament wants Google to unbundle its search engine from other products. The European parliament doesn’t have the power to split up Google but such a motion could put political pressure on the EU to double-down on its four-year-long antitrust investigation into the search giant.

8. Beer brewer Heineken has been named the Cannes Lions “Creative Marketer of the Year” for the second year running, AdNews reports. The award recognizes the brand’s “Legends” campaign, which inspires drinkers to be “travelers, not tourists.” The trophy will be presented at the Cannes Lions International Festival of Creativity, which takes place in June next year. 

9. The British Medical Association has called on the UK’s advertising watchdog to ban the first TV ad featuring someone “vaping” an electronic cigarette, Campaign reports. The medical association says the ad, for e-cig brand VIP, breaks the ad rules because it appeals to non-smokers.

10. Google is closing all its Google Glass stores, according to a 9to5Google. Google says it is no longer accepting scheduled appointments to said Glass support hubs because most Glass sales are now happening online or over the phone.

Join the conversation about this story »








The 10 Things You Need To Know In Advertising Today

Google Glass 6

Good morning. Get your week off to a flying start by getting up to date with all the important advertising stories.

1. Coca-Cola has become the first major World Cup sponsor to publicly criticize FIFA over the handling of its corruption investigation into the winning bids for the 2018 and 2022 tournaments. The drinks company said the current situation — which has seen the report’s author accuse FIFA of misrepresenting its findings — “disappointing.”

2. Google has revealed how it plans to use the new huge Times Square billboard as it becomes the mega screen’s inaugural advertiser today. Passers-by will be able to use an app to create their own mini Android characters to play with on the screen.

3. Apple finally confirmed late last week that its iAd advertising platform is venturing into programmatic for the first time, via a post on its news site. Business Insider had broken the news that Rubicon Project was to be one of iAd’s automated partners last week.

4. Snapchat has rolled out a second new ad format, AdAge reports. Samsung became the first to sponsor an “Our Story” feed, which works a bit like Twitter hashtags around events, during the American Music Awards on Sunday.

5. GamerGate supporters are now trying to hurt tech website Gawker’s ad revenue by approaching the ad tech companies it uses, according to Digiday. A GamerGate subreddit contains a lengthy tutorial, urging supports to petition Gawker’s ad tech partners including Criteo and Datalogix to stop working with the website. Gawker became a primary target of GamerGate’s boycott last month after one of its writers, Sam Biddle,  tweeted that GamerGate “nerds” deserve to be “constantly shamed and degraded into submission.”

6. Apple is to donate a portion of sales at its retail and online stores on two of the biggest shopping days of the year as part of a campaign for World AIDS Day. Apple has partnered with AIDS charity (Red) for its fundraising effort on Black Friday and Cyber Monday next month. The campaign will also see the launch of a special section of the App Store, called Apps for (Red), which will offer 25 apps and exclusive content.

7. The European parliament wants Google to unbundle its search engine from other products. The European parliament doesn’t have the power to split up Google but such a motion could put political pressure on the EU to double-down on its four-year-long antitrust investigation into the search giant.

8. Beer brewer Heineken has been named the Cannes Lions “Creative Marketer of the Year” for the second year running, AdNews reports. The award recognizes the brand’s “Legends” campaign, which inspires drinkers to be “travelers, not tourists.” The trophy will be presented at the Cannes Lions International Festival of Creativity, which takes place in June next year. 

9. The British Medical Association has called on the UK’s advertising watchdog to ban the first TV ad featuring someone “vaping” an electronic cigarette, Campaign reports. The medical association says the ad, for e-cig brand VIP, breaks the ad rules because it appeals to non-smokers.

10. Google is closing all its Google Glass stores, according to a 9to5Google. Google says it is no longer accepting scheduled appointments to said Glass support hubs because most Glass sales are now happening online or over the phone.

Join the conversation about this story »








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